it may not be a stretch to think that eMagin believes Facebook/Oculus will be the main competition. Oculus was the main subject in their side by side focus group and he must have been referencing Oculus with the "slow rollout" comment. "Not going to happen overnight."
http://www.dailytech.com/FacebookBacked+Oculus+Rifts+Release+Date+Slips+to+2016+Valve+and+HTC+Salivate/article37250.htm
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