Not Every Day An eMagin Customer Get's a Write Up From The BBC, More Good Press

and remarkably, it's free of any whiny hand wringing you might expect from the Beeb. Some good points made by Mr. Quentin i.e.
Army Magazine this month's Feature is "High Tech Answers To A Smaller Force" This weapon will contribute to that trend.

"But while this does not deepen capabilities, it has the potential to broaden them, improving the accuracy of larger numbers of less specialist personnel by enabling the 're-tagging' of a target rather than retaking of a shot."

And he endorses the "Ethical Kill" in a manner of speaking:

"Mr Quentin suggested the demand for such technologies was growing because of a tactical shift away from the use of suppression fire, used to fix an enemy in one position, towards a precision model.
"Precision is required when operating amongst populations, such as Afghanistan, where targets must be positively identified and civilian casualties avoided at all costs," he said.
"In such environments first-time hits and avoidance of collateral damage are paramount - it is not just about what you hit, but who you miss.
"Such systems, therefore, offer the potential to broaden the capability of forces' to deliver accurate fire on positively identified targets, but ultimately they can only be as smart as the personnel that operate them."

http://www.bbc.co.uk/news/technology-26158016