Jeff Lucas referred to the two products to be rolled out in Q4 as "affordable"

Shot down by "Friendly Fire" soon after takeoff

I always suspected that arguments as to high cost of eMagin oled microdisplays in a widely available Consumer HMD would be countered by a partner who would be willing to subsidize such a release as a "loss leader".  (Hopefully the NVIDIA/eMagin Blazing Angels type bundle is not the marketing model). Listening to Roy Taylor's last few talks and his "impatience" for such a Head Mounted Display leads to the suspicion that is what's is happening. Content, content, content.