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Sunday, January 27, 2019

When you get down in the dumps be consoled by the words of our newest member of the Board of Directors (Interview from March 2018)

Braddom: Well, we have a good advantage in that we do have a broad customer base that cuts across many industries. I mentioned earlier that I support all the businesses in AR/VR. The first substantiation of the reference design is really hardening industrial enterprise applications, because that's where we see a big need and where we can add substantial value in helping customers with their designs because of the unique requirements that that market has. But at the same time, we are working with companies that have consumer applications of AR/VR, and we're working with companies that have medical applications of AR/VR. I can’t point to one and say that that is substantially bigger than the others. What's so exciting is that AR/VR is one of those technology platforms that cuts broadly across the majority of our businesses.
Feinberg: I can see in some areas, for example, medical and military, where XR could be a very disruptive technology. In things like computer gaming, I don't see it as quite as disruptive. So, again, it depends on the application.
Braddom: Yes, I think it's exciting because it can be disruptive to so many different markets and industries and services. IDC predicts that total spending on AR/VR products and services is expected to soar from $11.4 billion in 2017 to nearly $215 billion in 2021. What's interesting is looking at how many industries are developing software and applications for these devices and the kind of new business models that they're thinking about. It is very exciting and I do enjoy the fact that the application of XR is so interesting to all these different industries and markets that we service.

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