Here's a typical consumer Tech headline. Do a Mad Libs and substitute any name you like. Magic Leap, Leap Motion, Steam, Oculus, Google Spotlight, IMAX.

"Why are we standing?" "I've heard this song somewhere. I think it was at a baseball game".

Most of these companies only want to differentiate to justify their efforts to claim increased funding. Get tenured. No goals, no benchmarks. No common purpose. They've morphed into Silicon Valley bureaucrats. Guarding their turf.   Trying to create the most attractive waste of time.

Leading pillars of the Technocracy without a positive effect on anything or anybody. It's Washington DC in the Golden State. Wonder what sort of response Gen Goldfein, AF Chief of Staff got when he went to offer an Olive Branch and a working relationship with the SV types? 

https://www.engadget.com/2019/09/12/hulu-drops-google-daydream-vr-platform/