At the ASM Sculley mentioned a big company that makes scopes for civilians that "wants to get into the military". Who is it? Trijicon is already in the military. Could it be Savage Arms? That would be a big jump for a plinking company although eMagin follows them on Twitter. He did not say Domestic so I'll go across the pond to Austria.

https://www.swarovskioptik.com/hunting