Wherein Boy Genius Palmer Luckey explains that the point of existence is become something you are not, the dude is weird and Zuckerberg bought his vision for $2 Billion:The Difference Between Google, Facebook And Microsoft Summed Up In Two Words: Augmentation Or Immersion“

“The only difference is that you can be whoever you want to be, instead of whatever cards you got dealt in real life. It’s the stuff of science fiction, but we are not too far away. People already spend hours a day on Facebook. What if it was truly engaging and immersive, rather than a filtered version of your real self?”

http://www.forbes.com/sites/reuvencohen/2014/04/03/the-difference-between-google-facebook-and-microsoft-summed-up-in-two-words-augmentation-or-immersion/