As the wearables market begins to take off, a chicken-and-egg phenomenon is playing out. In the consumer space, developers won’t get behind a new platform unless there is a substantial market for it, yet users have been hesitant to enter the wearables market without clear use cases for these products (and naturally, clear use cases are often dependent on compelling apps). This chicken-and-egg scenario is the primary reason we think enterprises are going to lead the wearables charge, tackling well-defined problems that will drive the volume of sales required to compel developers to participate in the ecosystem.
Of course, the market for wearables is still in its infancy, and some enterprises are flocking to the technology simply because it’s new and “cool.” A better approach for companies is to look at the business issues they face and determine if smart glasses may help solve specific problems. We try to help our customers identify what some of those burning issues are and figure out how the technology will revolutionize the world around us.
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