As Otto Von Bismarck said "To retain respect for sausages and laws, one must not watch them in the making."

eMagin Investors have their nuts in the sausage grinder again. Two ingredients, share price and the story, they are at odds, no, they are at war and the handle keeps turning. To reconcile statements below from management and share price require a degree of cognitive dissonance that would make one's head explode. And that seems to be just what's happening. "How can we lose?" the man said vs. $1.86 a share. I can't reconcile it, can you? 

Speaking of Exploding Heads, referring to the coming in their words "exploding head mounted display market"

"So, we feel very good about this performance. The key drivers again for adoption of high brightness displays (in smart glasses) will be contrast, size, weight power, and of course, brightness. And that's what the military has always told us. And by the way so were those 40 customers -- that 40 companies that we've talked to (about displays for smart glasses), the fraction of those (10 they've talked to) that we talked to say the same things.

How many?

So they (smart glass developers) talk to us about things like 50,000 a month to 1 million a month. But it's necessarily going to start at 1 million a month. We will start on the smaller end and give us a chance to build up.Okay. The wearable is twofold and I mentioned that we talk a number of those 40 customers or companies, maybe a quarter of them, and we've talked to them about timing of this as well. If they use monochrome we can do it tomorrow. If they use color, we have a little more runway to go, so we maybe in the next-generation not the one today.

Get your foot in the door

As far as timing goes, also depends on what volume they would want. So I can't tell you what they tell us -- forgive me. But we think we are in a good position to work hard and get there.

Here directly referring to Google and their plans for Google Glass

Some of the timing relates to the -- what these companies want to do and the major wearable company (Google) that you would know today that’s very visible in the public, they’ve made statements that they want to switch their technology to OLED. This has been in the press and we believe it to be true.

So even if a company, as Andrew mentioned, they come out with prototypes or something using the LCOS and LCD display, they recognize that an OLED display is a superior for their application. So they only question is how do they get there from where they are today. Is it going to be Version 2? Is it going to be initial version?

But we believe that an OLED solution is really what they (Google) want in the end. And these wearable companies are establishing a platform and they will have a multiple versions. They will come out with an initial version, and there will be version 2, version 3 and so on, just like most other electronics.

The other thing to note is, if what you have read in the news is true, rumors say that the next-generation will be an OLED, I think, given that what choice does that company (Google) have. Say if they really want a high brightness, 5,000 nits or better, they can do -- go to Kopin, they go to Himax and other LCD, LCOS display manufacturers or they can go to eMagin. No one else has announced such a high brightness color display.

$1.86