X-Games this week, place to advertise next year, social networking key to their brands, instagram, snapchat and the horror that is Twitter, free worthless advice

Vendors are all around; trading photo ops for hashtags. Harley Davidson’s tent, for instance, has multiple motorcycles for guests to mount and take photos. For those that share photos on Instagram, the hashtag is #rideeveryday. Jeep offers the opportunity to take photos with puppies in front of their snow sculpture; there was a constant line. 

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