Several presenters addressed how to encourage or support adoption of the technology by enterprises. In one session, “AR: Crossing the Chasm,” Dan Cui, CMO of eMagin’s head-mounted display division, said that companies need to focus on end-use models, not on technology.
“People don’t buy technology; Apple taught us that,” he said. “People—and enterprises—buy because it makes their lives better.” What’s needed for adoption to take off, he continued, is standards and partnerships that can build a complete AR ecosystem, not just individual products.
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