The Demos at Microsoft Stores are Boring and Thrown Together. Indicates a Lack of Interest on the Consumer Side. Content is awful or consumer not interested, Chicken/Egg/Both. The Global AR/VR Summit Has a Commercial Bent so eMagin's Seeming "Not as exciting as last year" reflects reality...

"One of the major issues with the VR market is that consumers still find it difficult to try a VR headset," said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers. "This is where the commercial market has an opportunity to shine. HTC's recent partnership with Dave & Busters or Oculus' work with schools around the world stand to play an important role in educating and enticing consumers to use VR."

"In a market where mainstream VR content is still lacking, a growing number of vendors are looking to commercial as a way to build their business while they wait for the consumers to catch up," said Tom Mainelli, program vice president, Devices and Augmented and Virtual Reality at IDC. "These vendors are moving beyond entertainment-focused B2C deployments to real-world training scenarios in companies of all sizes, all over the world. IDC expects commercial buyers to represent an increasingly important percentage of the market going forward.”

https://www.displaydaily.com/press-release/despite-a-sharp-decline-in-vr-headset-shipments-in-q2-2018-the-market-outlook-remains-positive-says-idc

http://www.thevrara.com/vr-ar-global-summit