People are more assured, it seems, that if they the mention the goofy little display company in Upstate New York the speaker has a reasonable expectation that the listener won't look at them, scratch their head say "huh, who?"

 The Copyist writes "leading organization". Dr. Wittels at SID said, "eMagin. Everybody knows us". Of course this observation only includes "Display World" but that's OK, gotta start somewhere.