Korea's display makers currently lead the global market in organic light-emitting diodes (OLED) displays, but they have been growing increasingly alarmed by how fast Chinese rivals have caught up in terms of technology.
They worry that they may lose their competitive edge in OLED technology, which is what happened with liquid crystal displays (LCD), where Chinese players now account for close to 60 percent of the global market share. Korean display makers are eyeing the timing of exiting the LCD market, given their profitability has deteriorated due to Chinese players that offer the panels at lower prices.
OLEDs are considered as the next-generation display, because the panels are thinner, lighter and show improved picture quality compared to LCDs.
https://www.koreatimes.co.kr/www/tech/2021/09/133_315490.html
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