In any event not a good place to be is right. There's always been negativity around this company, lots of comments, 95% negative. I know they accrued a bad reputation with the Z800 and aftermath, customer service, dead pixels, lifetime. The other is this a Stealth company or not? CC's that engender feelings of dread. What broke this time? All the canards around OLED. David has it right, VR/AR not taking off, I'll add, general lack of interest in military and medical market, the silence from the company, shifting sands of the buying cycles from their primary customer. However, in order to think that it is going to go away, all the planning and work of many really smart people in the Private and Public Sector in the end will amount to nothing? I can't reconcile these two possibilities. I try, definition of Cognitive Dissonance. Not being sophisticated in financial markets and it's machinations is there any benefit to a big money guy who is the principal shareholder wanting this thing to go away? The other thing is there someone out there with who might need these displays and want to pick pieces of a broken company or a competitor vindictive enough to want to destroy the market cap out of spite? This shit makes head hurt.Time for a beer. And I'll check the cushions to see if I can a find few shares. Ugh